by Ky Trang Ho | Sunday, October 5, 2014 | Writing Tips
The point of this press release headline was completely lost on me when I first saw it. “[Acronym of industry group] Pleased House Passes New Farm Bill” So what? Every organization, company, person and their dogs have opinions for and against everything....
by Ky Trang Ho | Saturday, August 9, 2014 | Writing Tips
The No. 1 rule of pitching your story to reporters is that you must think of it as engaging in a public service to teach people something — not promote yourself. Read these emails some money managers sent to me when I was a reporter at Investor’s Business...
