10 Commandments of Freelancing and Personal Branding

Here’s a talk I gave to a media class at Quinnipiac University in Los Angeles in March 2019 about my 10 must-dos for freelancing and personal branding regardless of your industry. Thank you, Professor Delia Maldonaldo and her delightful students for having me. I...
My Top Retail Marketing Tip

My Top Retail Marketing Tip

What’s my top retail marketing tip? Get video testimonials. Ask customers to do a video testimonial for you. They are far more credible than written. If you can’t get video and only have written testimonials, ask the customer for a headshot and a link to...

Five Tools to Help You Write Killer Headlines

Here are some tools to help you write killer headlines from Ariel Rule at Elegant Themes. How to Write Magnetic Headlines | This is a free ebook on CopyBlogger by Brian Clark. You’ll need to sign up for an account with them, but you can sign up for free. Headline...